Pepsi Superbowl On Demand Halftime Show
A personalized halftime show at the click of a button.
Client: Pepsi / Uber
With the Superbowl in New York City (New Jersey if we're being technical) for the first time ever, we worked with Pepsi to bring halftime shows to the street.
Using Uber, New Yorkers could order an on the street performance from Improv Everywhere and UCB performers, cheerleaders and a marching band.