What's the deal with this apartment?

The Seinfeld Apartment was a multi-day experience in NYC and LA that let people live like Jerry. 

Client: Hulu

I worked extensively on this project from the initial pitch to painstakingly studying all the details of the apartment (ie: watching a bunch of Seinfeld), concepting additional content creation moment (George's Art of Seduction & Jerry's standup mic), developing consumer journeys and working on site to help it all come to life.  

It was a major success with queues around the block, amazing press coverage and making Seinfeld the top streamed show when it arrived on Hulu.

Event Marketer Ex Awards 2016 Silver Winner for BEST CONSUMER ENVIRONMENT

And it got the press talking:

Good Morning America
Vogue
The Creators Project
Mashable
Rolling Stone