Timberland @ 5th Avenue
Bringing the outdoors indoors through shareable moments.
Client: Timberland
For a new retail space on 5th Ave, Timberland wanted to bring the outdoors inside and show how their products prepare you for anything.
Through a rain room with shimmering cascading lights, a snow area with wintery silver trees and bursts of snow creating dynamic motion and product display cubes that housed a bit of the outdoors inside them, we brought the elements of nature to life in ways that people couldn't help but share.
Culminating in a influencer party featuring Neon Trees, we helped get NYC ready for winter weather with fresh looks and fresher shares.