Hi. I’m Garrett.

A strategic creative director⦿ specializing in big ideas◘ and crafting MOMENTS✷ that resonate.

⦿Titles are titles. I’ve been a creative director, a creative strategist, a creative lead, a director on a few virtual events, part-time music consigliere for brand videos and content and (for one weird summer) a mascot for the Albuquerque Isotopes.

◘ Brainstorms, concept, ideation, creative pillars. All of the “but wouldn’t it be cool if” questions and answers.

✷A moment can be anything: a pop-up, a physical mailer, an album launch, a conference. Any time a brand wants to come to life is an opportunity to take something from “a thing that happened” to something memorable, shareable and impactful.

Selected Projects

About Me

Who I am in 100 Words (not including this title)

I bring creative to life, leading teams in concept, strategy, creative development and refinement to make the most out of any opportunity. I believe the best creative comes when ideas (good ideas, bad ideas, half-baked ideas, unproducible ideas) are met with an open spirit of collaboration that let’s people cook and bring in their own skills and perspectives.

No ego. Just vibes.

Over the last 10+ years, I have developed and executed creative work for leading brands across tech, CPG, social and entertainment including (deep breath): Google, Youtube, Facebook and Meta, PayPal, Reddit, Braze, Netflix, Hulu, Northwell Health and PepsiCo.

Assorted work/non-work (fun?) facts

  • Brooklyn based since 2011. Ask me about long since shuttered DIY venues and best record stores.

  • Some times I share some thoughts. Speaker at Event Marketer Summit 2023, opinion piece on The Drum and featured in an experiential marketing segment on Viewpoint.

  • Occasional DJ. Here is a 3.5 hour indie / dance/ hip-hop afterparty mix.

  • I have run a pitching masterclass for interns on “The Art of the Pitch.” LOVE pitching creative work.

  • Eagles / Sixers / Red Sox (curveball). Fly Eagles Fly. Trust The Process.

  • Was nominated for and participated in The Opus Group’s Emerging Leaders Program in 2024.

  • 35mm film enthusiast (Portra 800 is my favorite stock, favoring an Olympus OM-2S camera)

  • Boston University Class of 2011 - Cum Laude in Advertising (more importantly hosted a killer college radio show)