An oldie but goodie. To celebrate the streaming release of "Seinfeld” on Hulu, I worked as the creative lead for a recreation of the iconic Seinfeld apartment. This meant hours and hours of research (ie: watching Seinfeld) to get every detail right and crafting a user experience that was memorable and shareable for all attendees. The pop-up had such a great press and public reception in New York, we did it all over again in Los Angeles later that year.

Press and Awards
Rolling Stone
Variety
Time Magazine
Fast Company