Taking over conversation at VidCon, even when you aren’t the title sponsor. The YouTube Shorts drive-thru was an immersive experience set around our own drive thru restaurant with limited edition creator-inspired snacks, trading cards and shareable moments galore.

A truly multidisciplinary project, I was the agency CD bringing this experience to life as well as the Mr. Beast gumball machine (a 40 foot prize glowing beacon of prizing and shares) housed in the same footprint.

Press and Awards
The Drum
The One Club
The EX Awards